Jehbreal-week 6- site specific

I was fortunate to be a guest of my Aunt on a trip to Disney land! I was so impressed with the lighting and happy to be aware of the techniques used to convey meaning, status, and to direct the consumer!

The very first thing I notice upon entry was the parade! It was fascinating to see how they highlighted (literally) the major characters and used softer lighting or no lighting at all for the minor characters. Not pictured are the two major characters of Frozen. The character Anna was on a lower level than Elsa who is seen as a more powerful character. Anna was lit from below with a warm light like how Woody is pictured below which also reflects her character's warmth in the film. Elsa was on a higher platform and had a brighter and harsher cold light which evoked her power and character arc in the film as well.

A similar thing happened with Woody and Jesse from Toy Story.

  No light on Jesse.

 lots of warm light  on Woody.

I noticed that I was lead towards main street with the underwhelming light on the right of the rotunda and the overwhelming light from the building to the left of it that is located on main street.



The building on the right is much less of an eye attraction than the one on the left. Guiding the eye and the consumer to towards the main street.









This is another shot from directly in front of the building.
                                                                   The light on the inside was equally underwhelming and flat
I would think it were a less effective lighting design if the guiding of the consumer toward main street (where the front entrance of the same store was located) did seem the more likely reason.

 



The other store ,Emporium,  on the other hand that drew my eye had a more expansive and inviting interior with a colored dome above the chandelier light that warmed the already warm light and bounced it in many directions. It was refelcted by many surrounding lights and structures.

 The lighting in here really evoked the holiday spirit and would make even a person that hates to shop begin to look for a gift for a relative! Lighting inside emporium.

The eye is continually guided by the layout of the land and the contrast of lighting. The overall feel was warm and inviting which was very effective but the start contrast of the cool colors and light in the distance drive the walker toward what is unlike the rest. the three point perspective evoked by this design not only leads the viewer it created a sense of depth and expanse in a park that (though large) makes the most of all of its space to create a sense of even more space.
                                                  
The experience was truly Magical!!! I would be here all day talking about the Phantasmic Light show, the water show and the many other lighting attractions that filled the space. I even got to see the light board for the Phantasmic show (which was massive!!!!)  The knowledge of what to look for only enhanced my experience and appreciation of what was crafted at the wonderful world of Disney!